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Branded generic drug products are generic drugs that are marketed under a brand name. Examples of branded generics include Claravis […]
When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
Welcome to Brand Institute, where we deliver the highest quality branding-and-naming-related products and services to our invaluable customers, and where […]
