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Bringing a drug to market in the healthcare world is a marathon and a sprint. One integral part of that […]
When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]
The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]