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As President of Creative at Brand Institute, I’ve spent my career working at the intersection of creativity, science, and regulation—helping […]
When it comes to marketing a new drug in Europe, choosing the right name can be critical to the success […]
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
