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Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
What makes a great brand name? That depends on who you ask. One thing is for certain, whether developing a […]
