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Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
As President of Creative at Brand Institute, I’ve spent my career working at the intersection of creativity, science, and regulation—helping […]
The corporate logo is one of the most essential elements of a company’s visual identity. It’s a symbol that represents […]
The process of creating a strong brand identity is crucial to the success of every product. An essential component of […]
